NCAA “Fandom 101”
TV // Radio // Social
Lovely Days partnered with Ideas United out of Atlanta to produce a campaign for the NCAA Championship Series. The client sought a templated approach that could be repeated across various NCAA sports. We created more than 270 commercials for TV, digital, social, and radio. Sports included men’s and women’s basketball, women’s gymnastics, baseball, softball, beach volleyball, and more. Our commercials aired nationwide on CBS, ESPN, TBS, and TruTV.
Writing/Concept Creation: Drew Grossman
Video Editor: Travis Masarti
Video Editor: Matthew Suwalski
Motion: Nuri Abdur-Rauf
Art Director: Cynthia Choi
Motion: Juan C Lara
Sound Design: Paul Ollinger
Sr. Creative Director: Evan Kananack
Account: Lacey Davis
Account: Megan Lineberry
PM: Kayleigh Arneson
Client: NCAA
NCAA Championships General :30
Women’s March Madness
Men’s March Madness
Gymnastics
Women’s College World Series
Football
Beach Volleyball
Men’s College World Series
Wrestling
Men’s Ice Hockey “Frozen Four”
Men’s & Women’s Lacrosse
Outdoor Track & Field
NCAA HoliDeals
NCAA: The Evolution of an Idea
See the evolution of NCAA’s national ticketing campaign over the course of four seasons. First we introduced a consistent concept, then increased production quality and ownable assets with each new campaign.
Client
NCAA
Year
2022 - 2025
