‘Dirty Secrets’ for WaterHog

Concepting / Art Direction / Copywriting / Production

Everyone has dirty secrets. Whether it’s gum, mud, dirt, or clay - WaterHog door mats keep those dirty secrets from following guests into your home. This campaign builds the use case for investing in a high-quality mat that works well and will last for years and years. We created a robust suite of assets to use on Instagram and Facebook as paid and organic social, running through Fall 2025.

CLIENT: WaterHog
CLIENT LEADS: Lauren Glass, Bobby DeBardeleben
CREATIVE DIRECTOR: Drew Grossman
CREATIVE DIRECTOR, ART + CONCEPT: Yusri Martin
DIRECTOR/PRODUCER: John Roche
DIRECTOR/PRODUCER: Ben Martin
TALENT: Lory Cox, Michael Adiar, Ian Cox, Ashley Ames, Bo D.
DIRECTOR OF PHOTOGRAPHY: Kyle Ware
ASSISTANT DIRECTOR: Zoe Taylor
PRODUCTION DESIGN: John Allen
ART DIRECTOR: Charlie Michelle
HAIR + MAKEUP: Courtney Almond
WARDROBE: Mila Sanguinetti
WARDROBE ASSISTANT: Emily Martinez
PRODUCTION ASSISTANT: Leah Yi
PRODUCTION ASSISTANT: Ivie Hiller